You are the SBD (Strategic Business Department) director for a company :: Business and Management Studies

You are the SBD (Strategic Business Department) director for a company operating in the entertainment industry IntroductionWe are shortly deciding to set up a subsidiary company which shallenter the solid food industry. This report will give a step by stepdetailed look upon what is to be done, to accomplish such a mission. Establishing ObjectivesOur main objectives are to be inline with those of the parent company,these areo Obtaining a marketplace share of 15% during the first 3 years ofoperationo Cost cutting exercise shall increaseo To be customer orientedo To reach a 5% return on investmento To avoid a price war with the existing operatoro To provide a high quality service, ando To be a market leader. Planning the strategiesWhen planning the setting of the strategies, this process would bedivided into dickens parts. First we shall conduct the research andsecondly formulate the strategies form the research obtained.To obtain good strategies for the organisation it is very impor tant toset up a good research team, as the strategies shall base themselvesupon the research.A SWOT analysis is an important factor to research, these are thestrengths and weaknesses, as well as the opportunities and threats.o It has a parent company, it has recruited the top managemento Greenpeace societies might be at a disadvantageo It is shaped towards the fast food industry, having new technology, olibanum being at advancement over competitors.o Would have to face setup costs, cause of the present competitors.The PESTLE should also be conducted, these consist of semipoliticalaspects, Economic aspects, Socio-cultural aspects, Technologicalaspects, Employment aspects, and Legal aspects.o Political Malta currently joined the European Union thus we shall abide by the common laws.o Economic the Maltese population consume quite a high percentage of fast food, thus we have a good landing in the market.o Socio-cultural nowadays a separate of families have both parents working thus, lunch or dinner is a quick meal or a meal grabbed from a take away.o Technological up to date computerized systems will be installed thus creating an upscale form competitors.o Employment our fast food organisation shall have top management employed within.o Legal legal issues shall be reviewed regarding recycling and littering.The strategies of the organisation shall be to extract well-grounded eatingand inform our customers, to target young children with their parents,we shall be investing in latest technology and most importantly weshall be setting a lot of promotion.